COMFORT IS AFFORDABLE HERE
We changed the way of sales, cut down the costs, so that we can provide you with better products at a lower price than other manufacturers on the market.
No distributor, Direct sales
Our chair come off the production line and go directly to you, skipping the extra costs of distributor margins and storefront expenses. This way we can keep our prices competitive without skimping on quality, while passing the savings on to you.

Get more, Pay less
Other Brands’s chairs that you can purchase them from your local store are often marked up several times. We skip all that and more budget is added to our chairs materials and production, so you get a better quality, more functional product with a lower price.

COMPARE WITH OTHER BRANDS
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Vertagear | Dxracer | Secretlab | ||
Frame | Steel Frame | Steel Frame | Steel Frame | Steel Frame |
Foam | Cold cure molded foam | Regular foam | Regular foam | Cold cure molded foam |
Tilt mechanism | Multi tilt | Conventional tilt | Conventional tilt | Multi tilt |
Armrest | 4D armrest | 4D armrest | 3D armrest | 4D armrest |
Base material | Aluminum | Reinforced nylon | Aluminum | Aluminum |
Upholstery | Signature prime PU leather | Regular PU leather | 80% Fabric, 20% PU leather | Regular PU leather |
Pillows | Velour head pillow Velour memory foam lumbar pillow |
PU regular head and lumbar pillow | PU regular head and lumbar pillow | Velour head pillow |
Hydraulic lift | Class 4 | Class 4 | Class 4 | Class 4 |
Warranty | 2 years | 2 years | 2 years | 2 years |
Price | £249.99 | £269.99 | £249.95 | £349.95 |
*All other brand chairs specifications are referenced to their official website and distributor website.